Your hair salon may feel local right now, but what would happen if it went viral before the end of the year? In the age of Instagram, viral fame and a constant influx of new clients are sometimes only one post or marketing campaign away. The only problem is knowing how to make it happen so that you catch the eye before everyone else. 

Keep reading, and we’ll guide you through more than a dozen different ways to take your salon viral on Instagram in 2025. All you have to do is put our hot tips into practice and never look back. Good luck!  

Invest in Good Lighting 

Instagram is all about visual appeal, and one of the most underrated but most important things you need is good lighting. Having an overhead light or a halo light will allow you to illuminate every crown, wig, and styling product in just the right way. Anything less and you won’t be doing yourself justice because you’ll be losing some of that all-important color clarity on your final images. 

Consider Pro Photography

We know that you’re on a budget right now, but we also know how much a difference the right image can make to your business. A local photographer who is looking to add to their portfolio may well cut you a deal and work with you if they can share your images with their prospective clients. Imagine having a pro showcase your latest batch of premium extensions in all their glory and then ask yourself if you can do without their expertise. A quick comparison with images you have taken yourself is all it will take to prove that you’re moving in the right direction. 

Build a Cohesive Feed 

Curating your feed is something that’s easy to overlook when you get started, but it’s how your clients spot a stylish salon that really knows what it’s doing. A scattered approach with constantly changing borders and filters just won’t cut it in 2025. Think about how to brand your images and give them a personality all of their own, and then run with it. 

Offer Before-and-After Transformations

Nothing turns followers into clients like showing them what you can do for them. A transformation that makes you smile is sure to have the same impact online, and you could be showing it to thousands of women before you know it. A quick caption at the bottom that talks your followers through how you brought it to life will finish things off nicely. 

Showcase Your Stylists

If you have a skilled stylist who is about to fit a premium weft, get them to appear on camera for 30 seconds and share something with your followers. People love being able to put a name to a face, and there’s no better way to do it than by talking straight to the camera. You’ll be making your salon feel so much more approachable and so much closer to the heart of the community this way.  

Make the Most of Hashtags

Hashtags are alive and well in 2025 and offer a playful yet effective way to put your posts in the spotlight for all the right reasons. A weekly search of the latest haircare trends and celebrity styles will allow you to keep things fresh and relevant for many months to come. Ideal when you want to show that you always know what real style is all about. 

Catch the Eye With Instagram Reels

A short video that grabs attention and leaves them wanting more is the way to go here. In just 10 seconds, you could have made thousands of people want to check out your profile, follow you on Instagram, and maybe even book their first appointment with you. That’s the power of social media in the hairstyling industry right there!  

Run a Weekly Poll

Want to know how many of your customers and followers actually know the benefits of treating themselves to Vietnamese raw 613 hair? Make this the first question of your new weekly poll, and then produce the content that will educate them. Ideal when you want to boost engagement by really getting to know your audience.  

Repost and Tag

A client selfie that shows off their new crown in all its style is the best endorsement you can get. Repost it, tag your salon, and start turning all of those happy customers into your very own free marketing team! The more you do it, the more reach your next batch of posts is going to have.  

Keep Talking to Your Followers

When you get a comment, reply to it. When you get tagged, do something back. When someone reaches out, help them. It’s a simple recipe for success, but you would be amazed at how many local salons never think to do it. Yes, you’re busy, but a little investment now can make a real difference in the weeks and months ahead. 

Connect With Local Influencers

Know an empowered woman in your neighborhood who is becoming an influencer in her own right? Send her a DM to catch her attention and talk about how you could work together to help both of you grow. She will get exposure, you will get to connect with her followers, and everyone is happy. Find a woman who shares your vision, and you will be onto something special before you know it. 

Start Using Instagram Stories

Some new behind-the-scenes content that shows you taking delivery of a new batch of Burmese virgin hair is a great way to show your followers what you are all about. Think of it as a way to market your salon while building trust, and you’ll soon see how it can make a real difference to your business. The more insights you provide, the more connected your followers are going to feel to what you’re building. 

Launch Your Instagram Shop

Showcasing some new Vietnamese raw hair that your customers could buy, and you could then fit and style, would be a great idea. You could also add in a whole host of haircare products and styling tools and generate a whole new revenue stream with the minimum of effort. All it takes is one viral product and your profile will grow so much faster than the other salons in the local area. 

Now that you know what to do, all you have to do is go out there and put our hot tips into practice. Start from the top, work your way down, and go viral by the time you get to the bottom.