Taking your hair business to the next level is all about harnessing the power of social media and learning how to leverage it to your advantage. Salons and styling businesses definitely work best on Instagram and TikTok right now because of the strong emphasis on visual content. 

 When you want to grow your salon by turning followers into real-world clients, we’ve put together the only guide you will ever need. Invest just a couple of minutes reading it, and you will be able to accelerate your growth and never look back. 

Start With Branded Hashtags

Using hashtags that highlight your salon and put your business in the spotlight is a smart move to make, and it should be one of the first things you do. Every post that goes out without fully optimized hashtags that point back to your brand is a wasted opportunity. 

Keep the consistency going and continually update your hashtag cloud to take into account the latest trends and searches, and you’ll always be trending in the right direction. Ideal when you want to be able to set the tone for a rapidly growing hair business that allows you to focus on what you do best. 

Incentivize Content Sharing

If you want UGC to come to you, you have to give your followers a reason to get creative. Offering a free set of Burmese virgin hair during their next styling appointment is sure to catch their eye and make them want to contribute to your content feed. Ask for warm, genuine, and authentic content that showcases your salon exactly how you want, and you’ll really be onto something.  

Connect With Influencers

Know a micro influencer in your local area who would love some new Indian virgin hair as part of a partnership? Reach out with a DM, let her know you can help her grow as well, and then wait for her to get in touch. The chances are she will already love what you do and won’t hesitate to message you back. Perfect when you want to be able to grow your hair business off the back of her impressive number of followers! 

Be Proactive About Permission

So, you’ve just seen a beautiful reel from a client you fitted some new Vietnamese raw 613 hair for last week. Do you just repost it? Who owns what online can quickly get tricky and messy if you start off on the wrong foot, so we think it’s time to start getting really proactive when it comes to permission. 

Pausing before you repost and instead firing off a quick DM is the way to go here. The worst that will happen is the creator will fail to reply or say they don’t want you to use their content, in which case, there is a whole world of other creatives and influencers out there. Making sure you have their permission before you repost ensures that your account won’t get flagged for a violation after all the hard work you put into building it in the first place. 

Profile Your Audience

Knowing who your audience is matters more now than it ever has, especially when you want to stand out amongst all the noise online. If you get to know them by following them, replying to their comments, and running polls, you’ll be able to start putting out your own viral videos in no time at all. Great news if you want to move away from being solely reliant on UGC to grow your hair business online. In fact, blending the two has been shown to be the most effective approach when you want to achieve lasting results.  

Start Telling Stories 

You need to be doing so much more than just posting a few snaps of your latest premium closures if you want to grow your salon in 2025. Telling stories that show your staff training, your clients having fun, and your team working on new styles and sampling new products is what it’s all about. 

Your followers want to feel entertained — rather than just repeatedly pushed products and services — and that means stories need to be your focus. If you can leave an open-ended finish that makes them want to check back soon and see what else you have to offer, you’ll seriously be hitting the mark.

Share Visual Tutorials 

Do you help African-American women feel their vibe and achieve the sultry volume they have been looking for? Great! Now put those specialist skills of yours in the spotlight. A visual tutorial that you can condense down into a 30-second reel is going to help you stand out for all the right reasons. Why? Because you’ll be offering something for nothing. Ideal when you want to be able to build trust with your followers so that they quickly become clients. 

Create Transformation Videos

Show off the latest bit of work you’ve finished with those elegant frontals your regulars love, and you will be able to catch the eye online like never before. A viral transformation has the power to shock, entertain, and wow all at the same time. Tick these three boxes and you will be able to bring more eyes to your main profile and show them what else you can do. 

Start Trend Jacking

Trends are there to be ridden as quickly as possible, so making sure you’re aware of them is always the way to go. Search viral songs, popular new filters, and participation trends, and you will be able to ride the wave as well as anyone else. Adding your own spin will make sure that you’re always an innovator, not an imitator, allowing you to showcase the creativity your followers will expect from a premium hair business. 

Track Your Results 

Keeping track of what works and what doesn’t land in quite the right way will help you sharpen your skills and figure out the exact formula for viral content. It’s all about patience, practice, and consistency. Being able to look back at what you’ve already tried and then adjust it is going to be invaluable as you take your hair business to new heights.

Work through these top tips one by one and bring your new-look hair business to life before your eyes. Good luck!