Do you ever wish you could serve those African-American sisters and beautiful queens in a way that also sets you free to live your life? As a stylist who loves what you do, you need to know that the world does too. The beauty of it all is that you’ve landed in just the right spot when you want to be able to stand out for all the right reasons.

All you have to do is keep reading, and we will guide you through everything you need to know so that you’re always two steps ahead. Perfect when you want a constant stream of referrals from happy women and empowered queens who are constantly recommending your skills to their friends and family. 

Let’s take a look at how you can turn on the magic like a boss! 

Always exceed expectations

Under promise and over deliver is the way to win in business, and it’s as true in the styling game as it is in any other. We want you to know that there is nothing you can’t achieve when you let your skills do the talking, which is why you need to go the extra mile. Don’t worry, you’re not alone on this one because we are always here to lend an expert helping hand. As a premium extension and wig supplier, we know what exceeding expectations looks like, and we never stop at anything less. 

Highlight your transformations

Showing the world what you can do is what it’s all about, especially if you want the queens who are referring their fellow sisters to believe in you. Words are great, but if they can link their people to a few videos where you work your magic, you’ll find that the referrals really start to pile up. The beauty of this approach is that you’re already doing the hard and time-consuming part — all you have to add is a camera and a quick bit of editing at the end. 

Follow up with everyone 

Every woman who leaves your salon will love the way you have made them look and feel, but most of them are so busy they’re immediately on to the next thing in life. A gentle nudge with a follow-up message is often all it takes to get them to remember the experience. Add a personalized note that offers them something in return for referring a friend, and you’ll be growing your business the smart way. 

Engage with your followers

People love to do business with people they like, and that means you need to be engaging with your followers in a way that is authentic and real. Keeping things raw and relatable, as opposed to overly corporate or commercial, is the way to go here. The more natural your engagement is, the more queens are going to want to send their sisters straight to your door. Ideal when you want to achieve critical mass without delay. 

Offer tiered rewards

A 10% discount for one referral that then turns into a free appointment with 10 referrals is a smart move here. You’re making your followers sit up and take notice so that they feel there really is something in it for them when they make a referral. The more you start to play with it and optimize it, you’ll find that you can adapt your approach to the seasons with ease. Perfect when you want to be able to set the tone for a steady stream of business right throughout the year. 

Track all your referrals

You’re a creative, we get that, but there’s a time and place for a quick bit of data. Having an app that tracks your referrals will help you home in on what works okay and what is truly incredible. The result will be a salon or styling business that continues to go from strength to strength, month after month. Does a seasonal trend really make waves during the summer? Tracking your referrals is the best way to find out! 

Leverage social media

We’ve connected you with the best premium extensions, you’ve spent years mastering your craft, and now you’re just sitting there hoping everyone else notices. Why? The answer is that there’s no good reason to take this approach, so don’t! Switch up your social media game instead, and you’ll find that your salon business sticks in the memory of so many more happy clients. The result? They’re going to amplify your reach and share their experience with their friends, family, and fellow sisters. 

Utilize text marketing

It’s an oldie but a goodie: text marketing works in 2025 and will continue to do so for many more years to come. Being able to pop up in the palm of the hand of hundreds of your happy customers is the perfect way to nudge them for referrals. Offer entry into a prize draw to win a free styling appointment, and they will be incentivized to take action. Even better, offer them multiple entries when they make multiple referrals!  

What happens next?

Once you start getting a constant stream of referrals, you also need to make sure that you make the most of them. Here are two proven ways to do exactly that: 

• - Online bookings: Giving a sister from the block a quick button she can press to book her next appointment is a savvy move to make. Bring it to life with a little help from someone with tech skills, and you’ll be booked up weeks in advance. 
• - Accept walk-ins: Queens don’t always want to wait — sometimes they want to follow their instincts. Keeping a chair available for walk-ins will help you make the most of the interest you’re creating and the buzz that has come with it. 

Now that you know what to do, it’s over to you to bring your vision to life and show every woman that you’re the only place in town. And if you want more insights and some beautiful products to help along the way, we’re always right here when you need us.