Showing all of those stylish African-American women out there that your salon is the hottest game in town is what platforms like TikTok were made for. The app offers a chance to go viral faster and with less investment than any other social media channel right now, all so that you can show the world what you do. The only problem is figuring out how you’re going to crack the algorithm’s code. 

The good news for you is that you’re already connected with the right people. As suppliers of the finest quality extensions and wigs in the industry, we speak with successful salon owners every single day. Today is the day we’re going to share their masterful marketing secrets with you! 

Grab attention in 3 seconds 

You need a thumbnail that looks the part and a caption that makes everyone curious to want to know more. Once they click, your TikTok needs to do something unexpected in the first three seconds. It could promise something amazing, ask an intriguing question, or even make them laugh. The key is to figure out which approach works best for the queens and sisters that follow you, and then create your own video style. 

Focus on staying fresh 

A trend that made waves yesterday could be dying down today before it starts to cost you followers and customers tomorrow. The tricky part of TikTok is that trends and viral sensations come and go every single day, and that means you need to have your finger on the pulse. If you’re a stylist, then it’s safe to say you have plenty of creative energy, and that’s good news when you want to be able to set the tone for fresh, engaging content that a queen simply cannot resist. 

Optimize for the TikTok algorithm

Help is at hand from your feed and recommended posts and videos, girl! Take a look at what’s trending and who the biggest salons and influencers are in your space, and then pay attention to the fine details. They have only gotten there by mastering the art of optimizing, and the great news is that you can do exactly the same thing. There are even apps out there that you can run your TikToks through before and after posting and get detailed feedback. Getting more and more of those little details right will add up to something so much bigger: viral content the whole world is glued to. 

Ride the challenge wave 

Remember the iconic Ice Bucket Challenge? Of course you do, not least of all because it’s still around to this day! The more people who are taking on a challenge, doing a dance, or trying out a new hack, the more people will watch if you do the same. Granted, you need to make sure that the challenges fit alongside the magic you work on every woman’s crown, but you’re going to be able to spot the ones that are best avoided with ease. All you have to do then is bring your TikTok to life, copy the hashtag clouds, and then ride the crest of the wave and enjoy the amplification that comes with it. 

Reach out to influencers 

Is there a sister with locks or extensions that you know you could work your magic on? Perhaps someone with a decent following who is always looking to share new content ideas and get a real buzz going around their personal brand? The two of you already sound like the perfect match! 

Connecting with a few influencers who get what you’re all about and appreciate the quality of the premium extensions and wigs we can supply you with is easy. All it takes is a couple of DMs, and you’ll have their attention in no time at all. Ideal when you want to be able to borrow a few of their followers and really boost your visibility on the platform. And once you do that, other creators and influencers are going to want to work with you! 

Cross-promote your content 

Just because you’re trying to go viral on TikTok doesn’t mean you should turn your back on the likes of Instagram and X. If you want to really set TikTok alight, you need to have as big an online presence as possible, and that most certainly includes having a presence on the other big platforms. TikToks can easily be converted to Reels, saving you plenty of time and doubling the impact of everything you post. If you start to tie your channels together, you’ll find that your viral fame on TikTok moves to other platforms, allowing you to reach so many more people. 

Keep it raw and real 

Engagement isn’t about pushing ads, discounts, and sales offers so that you’re always hustling to try and get your appointment book full for next week. Sure, there will be times when a giveaway is going to hit the right note, but that isn’t going to be every single day. The key to making your engagement feel natural and authentic is to make sure that you’re raw and real with how you do it. Not everything has to be perfectly polished and super-corporate if you don’t want it to be. In fact, most queens go back to salons where they feel like they can chat to a friend. Bring that vibe to your engagement, and you’ll really be going places. 

Don’t forget the music…

Last but by no means least, you need to remember that looping a viral track in the background of your next post is always a smart move. Picture a behind-the-scenes post that shows off your latest delivery of premium extensions, for example, and you’ll know what we’re talking about. The song is what keeps people watching the same TikTok half a dozen times because they will dial into the vibe you’re putting out there. Add this finishing touch, and your results will soon be speaking for themselves. 

When you’re ready to go viral, we’re ready with the wigs and extensions that allow you to work your magic!