If you love to serve the many African-American women that you meet as a stylist, just imagine how much more you’d love your job if you could reach the entire world. We’re talking about going live on Instagram with the click of a button and showing everyone what you can do. The beauty of it is that it’s never been easier to talk to hundreds of thousands of queens using nothing but a phone or tablet. 

Should you need a little more convincing that it’s worth a small time investment in your business schedule, we’re going to tell you everything you need to know. All you have to do now is keep reading and then put your new masterplan into action! 

Demonstrating skills pays the bills 

Every queen wants to know that her local salon is run by a sister who will show up for her crown in a big way. You know you will, your regulars know you will, but how do you convince thousands of others? The key is to let your skills pay the bills by taking the limelight and going live with the click of a button. The more women who see you working with the premium extensions and wigs we can supply you with, the better. As time goes on, you’ll find you have people from all over tuning in every time you go live. 

You can interact in real-time 

Speaking with your audience is the single best way to make them feel valued and to show them that you care about their experience. It’s all about taking the time to put everything together in a way that feels real and authentic, and we know you can do it. Keep it raw just like you do when chatting and talking in the salon, and you’ll ensure that your personality comes across during the stream. Answer questions, talk about what you’re doing, and leave plenty of space for others to join in when they want to. The balance is what will make the difference when you’re looking to engage and promote at the same time. 

It’s perfect for community building 

When you go live, you’re putting yourself right beside every sister and woman who wants to see what you can do. They could be from anywhere and doing anything, and yet they’re pausing their day to see what you have to offer. Why? Because they’ve become key parts of the community you’re building. Each and every one of them has a story to tell and a crown that needs to be served, and they won’t think twice about putting their trust in you to make it happen. Ideal when you want to put your salon in the spotlight like never before. 

Humanizing your brand matters 

Putting a face to a name is the best way to build trust and to show women from all walks of life that you always have their best interests at heart. You want them to feel a connection with you that lasts, and you want them to know that you are on their side from the moment they walk through the door. Show them the beautiful wigs we supply you with, talk about their quality, and let them know that you accept nothing less than the very best. They’ll trust you and believe in your magic so much more when you put your face out there. 

Everyone loves free tutorials

Giving away something of value for nothing is the secret to truly impactful marketing, and going live on Instagram is one of the easiest ways to do it. You don’t have to spend hours prepping and editing like you would if you were creating a comprehensive YouTube series — you just focus on doing your thing in a way that’s real. Let them see what you do best and how they can learn from you, and you’ll find that more and more women are signing up for another appointment with you in no time at all. 

Brand awareness always grows 

Going live boosts how the Instagram algorithm ranks the rest of your content, and that means your salon’s core brand is going to be a whole lot more visible. Keep going live on a regular basis, and you will find that your follower numbers, engagement metrics, and sales in the real world are all consistently trending in the same direction. 

New clients will take notice 

The more you can catch the eye with something valuable yet free, the more often you’ll find that browsers become followers, and followers soon become real-world customers. Hit out with something sensational and seasonal, and you’ll find that you can make a real splash on the feed of thousands of like-minded queens. It’s all about thinking big and figuring out what comes next so that you’re always fresh and engaging. The beauty of going live is that it allows you to be spontaneous and personal, and that’s the best way to keep it fresh and hooked in

Building trust and loyalty is simple 

You’re on the screen, you’re putting yourself out there, and you’re not shying away from the fact that nobody is perfect. Your followers will get that straight away and want to know more about you and what you do in your salon. As they start to work their way through your other seeds of online content, your brand is going to flourish. Precisely what you want to hear when you’re looking to set the tone for rapid growth that always takes you where you want to go. 

Behind-the-scenes access works 

If you’re looking to really go all-out in your marketing, go live when you unbox your latest delivery of premium hair extensions and wigs. Because we only provide the very best, you’ll have the perfect way to catch the eye of your followers. You’re giving them a window into your world and showing that you’re always ready to serve them and elevate them. 

The good news is that we’re always ready to do exactly the same for your salon!