Trust is the magic word when you want to show African-American women from every background and area that you’re on their side. It’s what will open them up to buying products from you, booking appointments with you, and referring their friends to you. The only problem is that building trust seems to be so much down to luck that you don’t know where to start. Sound familiar?

The good is that because you’ve come to one of the leading suppliers of premium hair extensions and wigs, you’re about to hear everything you need to know. We’ve been building trust with salon owners and stylists for years, and everything we have learnt can be passed on to you in just a couple of minutes. 

Let’s dive right in and show you how to build trust the smart way! 

Transparency is the key 

If you let every queen know what she’s getting for her money with simple, transparent prices, you’re going to be doing yourself a massive favor. No one wants to feel like they are paying over the odds, especially when they’ve gone out of their way to treat themselves to a new-look crown. An experience that they hoped would make them smile quickly turns into one big regret that they’re going to tell their sisters and friends all about. Be transparent, however, and she’s going to love coming back to you over and over again. 

Honesty will take you far 

When a woman comes to you for advice on the best way to add some glow to her locks, be honest with her. She’s looking for your expert touch, but she also wants your expert guidance. She’s perhaps a little unsure about which style will suit her hair type and face type best, so she wants you to help fill in the gaps for her. Take this duty seriously, and you’ll find that she loves the end result so much more. Great news when you want to make sure she comes back, and possibly comes back with a couple of friends who have heard all about your inspired touch. 

Responsiveness always sells 

Replying quickly and politely to every request from potential customers is a basic thing that you need to be doing, and yet so many stylists forget all about it. Do you want to wait a couple of days to know that a particular wig type is in stock and can be fitted before the weekend? Of course you don’t, and nor does any other sister out there. They want to look good, they want to feel good, but having to wait to make it happen will soon frustrate them. Being responsive and always available will ensure that you can book in twice as many treatments in half the time. 

Helpfulness goes a long way 

Let your customers know when you have a deal on, tell them about short-notice spaces you have available, and offer styling tips for nothing on your socials. It’s all about being helpful when you want to sell more extensions and book in more styling appointments, and it’s something that you’ll find really does come naturally. After all, you go into this business because you love nothing more than allowing your creative side to bring visions to life. If you can sprinkle in a few pearls of wisdom and helpful little bits along the way, you’ll find that you can easily double your sales by the end of the year. 

Empathy is key to trust 

You don’t go to a salon or message a stylist because you want to be sold the latest trend, whether it suits you or not. You treat yourself because you want to experience something that makes you feel happy and allows you to get away from it all for a little while. If you can empathize with every woman who takes her place in your chair, regardless of what she’s talking about, you’ll allow your human side to come out and really do the talking. If she’s stressed, let her vent. If she’s tired, let her relax. And if she’s worried, provide some reassurance. These types of soft touches are what make all the difference when you want your salon to feel like a haven where they can have it all their own way. 

Personalization makes everyone smile 

As a supplier of premium wigs to thousands of salons and stylists across the country, we can tell you that our business is still very much all about the personal touches. Scale should never get in the way of real human relationships, especially if you are in a business that is all about helping people realize their authentic selves. Remembering first names, asking after their kids, paying attention when they talk about an upcoming vacation — all of these little things matter. You’re showing the queen in your chair that she’s actually on a throne and that you’re there to make her feel like she can do anything and go anywhere. As the positivity and familiarity grow, you’ll find that she visits more and more often, and always because she trusts your skills and your judgment. 

Don’t forget to share your knowledge

Going live on social media, uploading some tutorials, and popping up with a DM that covers the key aftercare steps are all great ways to showcase your knowledge. It’s about showing the women on the other side that you’re someone they can turn to when they want to fall back in love with who they are. They need to know that they are in the best possible hands in the area, and once they know that, they’re going to always come back for more. 

Finish off with some social proof 

Reviews and video testimonials are the finishing touches that will turn your salon or styling business into everything you have always wanted it to be. You’re showing the world that real women love what you do and trust who you are, and there’s no better endorsement than that. 

Combine this proactive approach with the premium range of products we can supply you with, and you have the recipe for unbreakable trust with every customer.